Coca-Cola button signs were the perfect size for advertising in many small towns. Red buttons either featured the Coca-Cola iconic script or the hobble-skirt bottle. White buttons either had the hobble-skirt bottle printed on them or were blank. By using white blank button signs, Coca-Cola could use decals on them for the smaller retailers. This 16-inch white button sign features a decal from the 1950s, with the introduction of King Size bottles. This era allowed customers to choose from the standard 6.5-ounce bottles or the 10-ounce King Size, and the decal showed customers that this store carried both sizes. Along the bottom, it advertised the store hours, which show that this store opens at 9:00 a.m. and closes at 5:00 p.m. A couple of minor chips around the outer edge of the button, with a few cracks in the decal from shrinkage. The decal features sharp colors and no fading. The decal is seldom seen and will be an excellent addition to your collection. 21376-WWRP