Very rare Coca Cola sales aid sign from the late 1920’s. There’s not much information out there about these little cardboard signs, but they were apparently used by the route salesmen to help sell grocers and store owners on the benefits of carrying Coca Cola. This sign has a nice image of a man offering his friend a bottle of Coca Cola as a grocer loads more bottles into the ice box. The caption reads “My favorite store, always here, always cold.” The sign is inscribed “Build your Coca Cola business. Carry plenty of Coca Cola. Keep it cold. Keep it up front. Keep it in sight. Increase your Coca Cola profits. It had to be good to get where it is – 7 million a day.” The back of the sign is blank, but has been used as scratch paper. It has a hole punched in the top so that it can be put in a ring binder. It is in excellent condition with very minor wear on the corners and some minor smudges. 12759-21UI