Dating from the late 1940s or early 1950s, this clean new old stock die cut cardboard folding sign would have been displayed in on a counter of in the window of a paint store originally. Designed to mount on a gallon paint can, it is decorated with an image of an elegant mid century living room on the background panel and images of a gallon can of Benjamin Moore Regal Wall Satin and Satin Impervo paints on the front panel. Across the top the sign is inscribed “Treat your home to ‘Moore Freshness.'” The sign measures 32 1/2 inches tall by 19 7/8 inches wide and is in excellent condition with minor edge and corner wear. 1367-81UT