Circa 1920s celluloid pocket measuring tape with a push button retractor, manufactured by Bastian Bros. in Rochester, NY. The top has a round emblem in the center, inscribed “Mead’s Servamus Fidem.” On the outer edge it is inscribed “We are keeping the faith, Mead Johnson & Co.” The back is inscribed “Pablum for superior growth.” It is in excellent working condition with minor surface wear. 11038-90WT