Technically an “Arciform” meaning forming or resembling an arch, Coca Cola’s Fishtale logo has become very collectible among today’s retro Coke aficionados. The name for this distinctive design arose from the resemblance of both ends of the logo to a fishtail. It was introduced in 1958, and was used until 1965 when the iconic red disc made a comeback, as it was more readily identifiable. This clock has a heavy metal case around it that is painted gold, with the clock face on top, and the great looking Coke fishtail logo in the bottom. When the clock is plugged in, the clock face lights up, as does the bottom logo. Some of the red numbers on the clock face have some age cracks, but still look great. The clock is a Synchron model, and the display was made by Price Brothers with plants in New York and Chicago. Very nice clock that works just like it should for a great price. 19253-WTP