Produced in 1940, this cardboard easel back sign would have been front and center in your local grocers front window during the hot summer months. Coca-Cola always had the beautiful ladies on their advertising and this one is spending a hot summer day with an ice cold Coca-Cola. The sign has some wear around the outside of the diecut cardboard with a small hole in the top center. Because older cardboard is so fragile, it has been custom framed and matted to accentuate the beauty of this rare piece. Plus with the color matched frame, it is much easier to hang on your wall for everyone to admire. Celebrate summer all year long with this “Girl At The Beach” Coca-Cola cardboard! 18317-QWPP