Store displays were loaned or given to store owners in order to create an impulse purchase or sway the consumer into purchasing their product. If you walked into the general store and saw “Saved $62.50 And Did A Better Job”, it grabbed your attention and got you thinking about Devoe House Paint. This great full color easel back cardboard shows a great looking two story house along with two cans of Devoe House Paint at the bottom. Some wear around the outer edge of this die cut piece, and it has been taped on the reverse side where it folds in half. It was beginning to tear at the seam, and it was taped many years ago. The bottom corners are chipped and missing a slight bit of the litho top coat. The reverse is discolored and the white has turned darker. 9914