The circa 1932 die-cut cardboard easel back sign was manufactured by Niagara Litho Co. in Buffalo, NY. It has an image of movie star Dorothy Mackaill holding a bottle of Coke and the inscription “Many Hollywood Studios serve Coca-Cola.” With some paper lifting from the cardboard across the forehead, a professional restorer could take this out and, if necessary, put it on a new acid-free board. It is in excellent condition with minor wear along the bottom edge and framed for protection. It is a scarce movie star piece and a piece of Coca-Cola history. 10430-QTPP