This colorful one sided cardboard sign dates from the 1940s or 1950s when the ice cream truck came to your neighborhood. It has an image of a clown holding an ice cream bar on the left side and is inscribed “Try the new taste thrill ! Cho-Cho Chocolate Malted Ice Cream You Eat It Off a Stick !” There is an image of the ice cream treat with its in a cup in the lower right corner. The sign measures about twelve inches tall by twenty-two inches wide and is in excellent condition with some light spotting and discoloration and a crease down the center. It has been framed for display and protection. In the frame it measures eighteen inches tall by twenty-eight inches wide. 16075-61EPP