While Coca-Cola and Pepsi waged the cola wars, the smaller soda companies advertised to their brand faithful and tried to sway some customers away from the big boys. Royal Crown Cola produced these lithograph cardboard signs in the 1950s featuring the typical household. This sign shows the mother fixing lunch for her two kids, with an RC Cola bottle in each hand. The slogan reads, “Just right with a bite!” The colors of this sign are fantastic, and they display nicely. With the added frame, it measures 27.5 inches tall by 40.5 inches wide. The upper right corner has some slight water damage, but it is hardly noticeable unless you look for it. 21293-QUT