Full of color and life, this large Coca-Cola six-pack sign features the larger King Size bottles available at your local grocery store. Coca-Cola introduced the 10-ounce bottle, dubbed “King Size,” to offer customers more for their money. Still small compared to today, customers rushed to purchase the larger bottles. This masonite King Size 6-pack sign measures 40 inches tall by 29.5 inches wide and is die-cut to accentuate the bottles in the six-pack. We believe Coke placed this large sign on the side or back of a Coca-Cola delivery truck for customers to see and then flock to the grocery store to purchase. Light scratches with color loss are mainly on this rare piece’s left and right sides. The reverse side features a metal bracket that allows Coca-Cola to remove it from the truck when needed. The Authentication Company has authenticated this sign and carries TAC# 044333. 20895-WEP