In the 1930s, cigarette advertising was primarily targeted at men, as evident in this Lucky Strike paper trolley-sized advertisement featuring a bathing lady. The subject matter of the ad was “It’s toasted” , which Lucky Strike used ultraviolet rays to toast the tobacco leaves, in turn purifying them for you. This ad features vibrant colors and is in fantastic shape. We date this from 1931, and it has a few very slight wrinkles in the paper ad. It has been framed to hang with ease in your collection. The total size is 13.25 inches tall and 23.75 inches in length. 21416-WUP