New car smell is actually a chemical process attributed to the plastics and adhesive used in a modern car’s interior. Old cars were made of steel and fabric, so if you wanted to keep your car smelling good, you reached for Presto Roma, which clipped under your dash and allowed your car to smell like Old Spice, Apple Blossom, Lilac, or Bouquet. This new old stock easel back display features the original bottles and caps, with all the bottle labels in perfect condition. Of course over the years, the liquid has evaporated. It is marked 1941 in the lower right corner, with a small pin hole in each of the outer corners. Great colors on this rare store display! 20365-RPP