Your local Coca-Cola route salesman and delivery drivers distributed Coca-Cola calendars for display in grocery stores, service stations, and diners. They always grabbed your attention with a pretty girl holding a bottle of Coca-Cola. The front page of this 1948 issue features a blonde woman in a coat and gloves, holding a hobbleskirt Coke bottle. It shows the first two months of 1948, January and February. The following pages show the rest of 1948. The calendar measures 22 inches tall by 13 inches wide, with some minor wear along the outer edges. It retains the original metal clip on the top with the hanger. The calendar has been framed, making it easy to display. Total measurements are 26.25 inches tall by 17.25 inches wide. 21682-QWT