Coca-Cola advertising during the 1950s was characterized by vibrant colors and conveyed its marketing message with minimal words. Take this 1953 lithograph, which would give you chills on the hottest day of summer! It features a single glass of Coca-Cola with “Have A Coke” below it. The outer edges of the curved cardboard sign feature icicles hanging down from the edges, with the glass set in a snowdrift. The cardboard piece measures approximately 34.5 inches tall by 24 inches wide, and it is placed in a frame that measures 37.25 inches tall by 25.25 inches wide. The outer edges of the cardboard sign exhibit some wear from use over the years, with minor edge wear and a few small folds. The bottom part of the sign also shows some wrinkles in the litho finish. It is marked in the lower right corner “Copyright 1953, The Coca-Cola Co., Litho In U.S.A.” 21424-YPP