The long-standing rivalry between Ford and Chevrolet was evident to car buyers through various advertisements by the competitors. This sign from 1953 let car buyers know that Chevrolet has been America’s First Choice for over 23 years – first in sales and first in value. It measures 26 inches from top to bottom and side to side, with the front extending 7 inches in length. The star features embossed letters and is painted white and blue with a metal ring around the white part. The painted gold background features embossed years with ovals at the top and bottom. A few minor touchups with some light paint loss are in a few spots. The sign currently features a light bulb inside that illuminates the sign effectively. It originally came with a flashing light to grab your attention, and you can see the instructions for the flashing light on the reverse. There are great colors on this rare sign, which will look great in your home or office! 21371-QIPP