Seldom seen, this beautiful 1943 7UP cardboard advertising sign is framed in a wooden billboard setting with a metal 7UP logo along the bottom edge. The litho features a young girl daydreaming while writing in her diary. She holds an open bottle of 7UP with the logo “fresh up with 7UP” beside her. What makes this piece unique is the date, as in 1943, America was fighting in World War II, plus the rare billboard frame that is hard to come by. The cardboard litho has a few marks on the face, and the wooden frame has some minor wear around the outer edges. 21177-RTP