Dating from the 1950’s, this super cute die cut Christmas display cardboard sign has Kool Cigarettes penguin mascot dressed in a Santa outfit, telling everyone to “Have a Kool Christmas”! The easel back sign is die cut and marked “Reg. #2398” in the lower left corner, and “Litho In U. S. A.” in the lower right. Some minor edge wear can be seen on this vintage sign, with the worst appearing in the upper right, and along the bottom edge. Super “Kool” piece that is rarely seen! 20121-QTT