This new old stock heavy paper banner dates from the 1930s and was meant to be displayed as a billboard. It has a great image of “living trademark” Little Johnny yelling Call for Philip Morris with the inscription Safety First written across the top. The sign reminded workers to be careful and to smoke Philip Morris Cigarettes. It measures about twenty-four inches tall by forty-one inches wide and is in near mint unused condition. It has been framed for display and protection. This is an oversized shippable item. Please contact us for shipping quote. 9575-WRU