Circa 1930s celluloid Tape measure given to the ladies advertising their Lady’s shoes. Each time they would pick up the piece it would remind them that American Lady Shoes was the America’s Finest Footwear. Great deal on this with picture of the world in the middle. On the back side shows their large building where they manufactured their shoes…quite impressive. Also has celluloid edging with their name. Great colors of blue, red and gold. Hamilton, Brown Shoe Co. “American Lady Shoes.” 11043-90WT