The Wales-Goodyear Shoe Company produced durable vulcanized-rubber overshoes and boots during the late 1800s and early 1900s. This tri-fold store display features ladies walking through winter snow, with various Wales-Goodyear Rubbers advertisements in the background. The 20-inch by 30-inch lithograph is marked 1906 in the lower left corner, along with “Goodyear Shoe Co.” The lower right corner reads “American Lithograph Co.” The piece is notable for its sharp colors and superb graphics, which capture the quality and vibrant appeal of the product display. are evident throughout the store display, with minor staining in the field, mainly in the lower half. Minor wear along the bottom edge, with some graphic loss. A few pinholes are on the outer edges of the sign. The reverse side (not pictured) helped salespeople with boot descriptions for customers. This rare complete tri-fold die-cut display has been framed nicely and is ready to hang in your collection. 21594-RPP